By Heidi MacDonald | PW - June 12, 2013
Ellis—author of the recent prose bestseller Gun Machine, and creator of comics much as Planetary and Iron Man: Extremis, which formed the basis of some of the recent Iron Man films—is no stranger to the bookstore. He even grudgingly takes credit for coining the term “original graphic novel.” But Avengers: Endless Wartime represents a new business model for Marvel, which has previously stayed out of the OGN business because of the costs involved in producing over a hundred pages of new material without subsidizing it through periodical serialization.
However, times and business models have changed according to Marvel Executive Editor Tom Brevoort at a recent press call for the book. He said Marvel had been looking at original graphic novels for a while. “It seems to be more and more a preferred format, even with the rise of digital,” he said. But, it was always a “fiscal problem,” for them, until “openings of various other distribution channels allowed this to work.” Marvel’s massively successful film slate has also made the characters much better known, and allowed them to get into more channels. “A lot of things combined to let us do something we probably should have been doing earlier, but couldn’t quite find the means to do,” said Brevoort.
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