Shelf Awareness
Amazon officially launched its Kindle line on the Chinese mainland Friday, offering the Kindle Paperwhite for 849 yuan (about US$138), along with the Kindle Fire HD with 16 GB for 1,499 yuan and 32 GB for 1,799 yuan. The devices are now available on the Amazon China website, as well as the online store and outlets of Suning, one of China's major electronics retailers, ChinaNews.com reported.Chinese publishing industry insiders predicted that with the introduction of Kindle products, "more Chinese will start paying for e-books," according to the People's Daily. "Although a large number of domestic readers are not used to paying for e-books, growing demand and the guidance of relevant policies and regulations will help foster the habit," said Yu Dianli, general manager of Commercial Press.
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