Borders Pres Release 22 Jan 2008
The move is in collaboration with Simply Media, owner of www.bookzone.tv, which will now be re-branded as 'Borders Book Zone'. Simply Media will produce weekly programming for Borders fronted by Nina Sebastiane (ex ITV1's 'Loose Women') and Samantha Norman (ex VH1 and LNN's 'London Tonight').
Borders is re-launching its website in the spring at the same time it starts doing its own online retailing, currently provided by Amazon.co.uk. When a user searches for a book, relevant videos will also appear, allowing them to watch these in high resolution, on demand, in a Flash media player.
Leon Hawthorne, Chief Executive of Simply Media's channels and production arm (Simply Productions) said: "Borders is in the vanguard of retailers to embrace the power of online video content as a marketing and communication tool and to fully integrate it into their ecommerce. What Borders is doing today, other retailers will find they must follow or be left behind in this digital age."
"From working with other online sites such as ivillage and Boots we know the power of video and how it can engage viewers and drive response to commercial propositions" commented Henry Scott, CEO of Simply Media. "We are delighted to be working with Borders to drive their online presence forward."