Friday, May 16, 2014

Whitcoulls launch exclusive Facebook competition in advance of major film premiere


 Whitcoulls have teamed up with Twentieth Century Fox to launch an exclusive competition on Facebook, just ahead of the highly-anticipated film release of The Fault in Our Stars, in New Zealand on June 5, 2014.

Whitcoulls launch their consumer competition on Facebook on May 15, 2014, giving New Zealanders the chance to host a private screening of The Fault in Our Stars in the closest cinema to their home town for up to 100 people. The competition runs until May 29, 2014.

To enter, consumers simply visit Whitcoulls on Facebook at www.facebook.com/whitcoulls, upload a ‘selfie’ with a copy of John Green’s bestselling book The Fault in Our Stars, and say why they are the biggest fan. The competition will be promoted in Whitcoulls stores nationwide, on their website and in weekly emails to their database from May 19, 2014.

Whitcoulls Head Book Buyer Joan Mackenzie, and ‘face’ behind Whitcoulls Joan’s Picks describes The Fault in Our Stars as, A magnificent book about two teenagers with cancer – and no, it’s not a horror show but actually a truly uplifting story about Augustus Waters and Hazel Grace, the things in life that really matter, and how two people facing the worst, learn to really live their lives. This is a book with intelligence, compassion and wit – and you end up with so much admiration for these kids that they’ll stay with you for a very long time.”


The trailer for the film adaptation of John Green's novel is the most "liked" movie trailer in YouTube's history. Please click on the following link for the full story: Record-Breaking 'Fault in Our Stars'.

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