Saturday, June 21, 2008

‘Harry Potter’ campaign is Waterstones’ biggest yet

Waterstone's is claiming its most successful online campaign yet with a promotion involving Harry Potter.
The book retailer is using its competition microsite, to showcase an exclusive short story by Harry Potter author JK Rowling and drive massive awareness of the brand's latest ‘What's Your Story?’ promotion.
The site, created by Codecomputerlove, received more than 70,000 visitors in the first 20 hours of Rowling's story going live online last week.
It has been getting thousands more hits daily from fans keen to read Rowling's 800-word prequel to the Harry Potter series. The competition has attracted nearly 4000 story cards so far.

JK Rowling's exclusive short story is one of a number of stories that were auctioned off at Sotherby's, raising more than £47K for charity, as part of Waterstone's ‘What's Your Story?’ competition. The Harry Potter prequel raised £25K alone.
And for more on the competition link to this site.

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