By Karen Schechner on Thursday, Sep 15, 2011 - ABA Bookselling this week
“Michael Moore has been wonderful to us. It’s been absolutely tremendous,” said Peter Makin of Brilliant Books. “We’ve been getting orders from all of the country.”
“This was amazing for McLean & Eakin and for the other two participating stores, Saturn Booksellers and Brilliant Books,” said M&E co-owner Matt Norcross. “We’ve also pledged $5 of each book purchase to the State Theatre in Traverse City, which is run by Michael and is an amazing asset to that that community, so this is wonderful for the State Theatre as well.”
Moore has worked with McLean & Eakin in the past. “We’ve had signings at the store, and when his DVD for Capitalism was released we had a similar online promotions with similar results, it was very exciting,” Norcross said.
Full piece at Bookselling this Week.