Thursday, September 29, 2011
Amazon Declares War on Apple
But all that just changed with the introduction of the new Amazon Kindle Fire, a seven-inch tablet that costs only $199—less than half the price of the entry-level iPad, which boasts a 9.7-inch screen and costs $499.
The Kindle Fire, which will ship Nov. 15, boasts some clever touches, including a speedy new Web browser that Amazon’s engineers invented.
Amazon in the past has downplayed its rivalry with Apple, saying that Kindle and iPad were meant for different kinds of users.
But now the battle has shifted into open warfare, with Bezos even mocking Apple for forcing users to sync their iPads by connecting the device to a computer with a cable, calling that “a broken model.”
In other words, make no mistake: this is war. And the stakes could not be higher. Amazon and Apple are fighting to see who will control the world of digital media.