Penguin launches Jamie Oliver app

27.09.11 | Charlotte Williams - The Bookseller

Penguin has released Jamie Oliver's Food Guide app for Apple's iPad, iPhone and iPod Touch, with the guide now available for £2.99 from the App store.
The app accompanies Oliver's latest title, Jamie's Great Britain, which will be released on "Super Thursday" this week, 29th September. The book was serialised by the Sunday Times this weekend, with a preview of the app.
The app features more than 1,000 food-related locations, with recommendations for the user based on their current location. The user can also tag and upload their own favourite locations, creating an individual record which they can then share through social networks. It also features a gallery of exclusive photos by photographer David Loftus, and three exclusive videos of Jamie.
Penguin's digital publisher Nathan Hull said: "We aimed to create a complementary product to Jamie's Great Britain, and approached this app with the same level of care, love, attention and pride as we have to all of his books. Jamie Oliver—as brand, author and tech-savvy individual—demanded something beautiful and functional that engages users."