Shelf Awareness
"We've got a serious problem with our sales reps: They're telling us about too many great books! Over the past few weeks, we've met with our sales representatives from various publishers, and they are totally stressing us out. We simply do not have time to run the book store now.We are going to have to close up shop for a few weeks so that we can go home and read all of the fabulous recommendations that they have given us! Or maybe we will try to be responsible and just tell you all about them, and keep the store open."
--McLean & Eakin Booksellers, Petoskey, Mich., in yesterday's e-mail newsletter with the subject line: "Our Reps Rock."
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