PANZ
The Economic
contribution of the New Zealand publishing industry study by PwC released
today is the first to measure the size and scope of publisher activities.
“As publishers
know but statisticians often don’t, book industry revenue flows through many
channels—export, libraries, etailers, schools, bookstores here and overseas,
rights sales, co-editions and more,” says Sam Elworthy, Publishers Association
of New Zealand (PANZ) President.
“To get
a solid sense of our industry requires some work and we’re thrilled to have the
report. As publishers, it enables us to talk to government as an industry with
real heft—employing people and producing GDP.” The survey shows publishing is
an industry with total sales of $300 million, directly employing nearly 3,000
people in various roles.
The
analysis used 2012 data, but Elworthy notes it covered just the start of the
explosion of ebook sales in New Zealand so future growth will be noted in
following surveys. “Educational publishing data was also captured more
effectively than previous surveys. We expect continued growth there, and in
export in particular.”
Copyright Licensing New Zealand (CLNZ) commissioned the
publishing survey alongside surveys of the same data for other creative sector
activities including film, television and music.
“The critical objective from CLNZ’s perspective was to
get comprehensive data as a starting point to be able to quantify the scale of
the book publishing and other sectors,” says CLNZ ceo Paula Browning. “We need
to be able to measure growth and to know where the disruption that is impacting
the sectors is affecting us – both the good and the bad!”
Browning says the surveys will be repeated in 2015 with
the support of CLNZ’s Cultural Fund.
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