Independent publisher has reinvested money from Harry Potter series in cookery and academic publishing
The sales of cookery titles based on television series is behind a recovery in books sales for Bloomsbury, which publishes the Harry Potter series of stories Photo: AP
The Telegraph - 17 May 2014
Harry Potter publisher Bloomsbury has swapped wizards for whisks as a schedule of cookery books based on television series drives a recovery in print sales.
The largest listed independent publisher has launched a push into the cook book sector and has enjoyed strong sales from titles such as Tom Kerridge’s Proper Pub Food, Masterchef: the Finalists and Paul Hollywood’s Pies and Puds (by the co-presenter of BBC TV series The Great British Bake Off).
Broker Investec expects sales from adult print titles, which include cookery and fiction titles, to increase by 6pc for the year ending February, reversing last year’s 7pc fall in sales.
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