CoverCake, a company whose analytical tools track what's trending on social media platforms, said comments surrounding The Hobbit as the film adaptation's release date approaches are "astronomical," and top all other book-related social media conversations in November. With the rise of The Hobbit, October’s most discussed book, Catching Fire, fell to #2 on the CoverCake chart. Check out CoverCake's monthly feature in the pages of PW, as well as online.
CoverCake's Top 10 Books in Social Media, November 2012

Rank Title Author Scale* Male Female
1 The Hobbit J. R. R. Tolkien 10 42% 58%
2 Catching Fire Suzanne Collins 7 23 77
3 Life of Pi Yann Martel 5 39 61
4 Fifty Shades of Grey E.L. James 3 21 79
5 All In: The Education of General David Petraeus Paula Broadwell 2 51 49
6 Cloud Atlas David Mitchell 2 46 54
7 Mockingjay Suzanne Collins 2 29 71
8 Gone Girl Gillian Flynn 1 41 59
9 The Racketeer John Grisham 1 53 47
10 The Elf on the Shelf: A Christmas Tradition Carol V. Aebersold, Chanda B. Bell