A growing crop of vendors is trying to provide rental access to multiple ebooks for a monthly subscription, just like Spotify and Netflix. But what are the numbers that lay behind the idea’s success or failure?
Over the last year, we have reported on the emergence of Oyster, 24symbols and Bookboard – all planning to offer rental of multiple ebooks for a monthly subscription.
But, with the conventional ebook download craze still taking off, can this Spotify- or Netflix-like ebook access model attract consumers so soon?
A survey by media strategy agency Oliver & Ohlbaum (O&O) shows 29 percent of current UK ebook users very interested in such a prospect — and only three percent not at all.
That is a large slice of the ebooks market that is prepared to switch from ownership to access. So how would such a move affect money in the business… ?
Right now, UK ebook buyers spend an average £33 ($53) per year on ebooks, according to BML Bowker and Publishers Association data crunched by O&O.
For a “Spotify for books”, most consumers say they would like to pay only up to £5 ($8) per month. But consumers will naturally always aim low when asked — and the high end of even that margin (£5 per month) would double UK ebook buyers’ annual ebook spending to £60 per year ($96).
But there is also willingness to pay more, up to £10 per month. That would raise ebook spending to £120 ($193) per year — the same rate Spotify charges for unlimited music.
Full article at paidContent
But, with the conventional ebook download craze still taking off, can this Spotify- or Netflix-like ebook access model attract consumers so soon?
A survey by media strategy agency Oliver & Ohlbaum (O&O) shows 29 percent of current UK ebook users very interested in such a prospect — and only three percent not at all.
That is a large slice of the ebooks market that is prepared to switch from ownership to access. So how would such a move affect money in the business… ?
Right now, UK ebook buyers spend an average £33 ($53) per year on ebooks, according to BML Bowker and Publishers Association data crunched by O&O.
For a “Spotify for books”, most consumers say they would like to pay only up to £5 ($8) per month. But consumers will naturally always aim low when asked — and the high end of even that margin (£5 per month) would double UK ebook buyers’ annual ebook spending to £60 per year ($96).
But there is also willingness to pay more, up to £10 per month. That would raise ebook spending to £120 ($193) per year — the same rate Spotify charges for unlimited music.
Full article at paidContent
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