After winning the highest-ever valuation on BBCTV’s Dragon’s Den, The Little Girl (or Boy) Who Lost Her (or His) Name – designed for individual children – sells 500,000 copies
David Cadji-Newby used to get an email alert every time a copy of his personalised picture book was bought from his website. There would be just a few a day, until, shortly before Christmas in 2013, sales suddenly took off.
“My email was going ‘ping, ping, ping’, I thought it was broken. I was thinking ‘oh my God, what’s happening?’” said Cadji-Newby today. The book, a beautifully illustrated hardback which creates a personalised story around the letters of a child’s name, has now sold 500,000 copies to date, according to its publishers.
Not available on the high street or from Amazon, The Little Girl/Boy Who Lost Her/His Name sold 132,000 copies in the UK alone in 2014, says the publisher, more than Julia Donaldson’s hit picture book Superworm, making it the biggest-selling picture book of last year. And sales in the UK so far this year are already topping 20,000.
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“My email was going ‘ping, ping, ping’, I thought it was broken. I was thinking ‘oh my God, what’s happening?’” said Cadji-Newby today. The book, a beautifully illustrated hardback which creates a personalised story around the letters of a child’s name, has now sold 500,000 copies to date, according to its publishers.
Not available on the high street or from Amazon, The Little Girl/Boy Who Lost Her/His Name sold 132,000 copies in the UK alone in 2014, says the publisher, more than Julia Donaldson’s hit picture book Superworm, making it the biggest-selling picture book of last year. And sales in the UK so far this year are already topping 20,000.
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