Friday, April 24, 2015

Penguin Random House Relaunches Site

By Dianna Dilworth 

Penguin Random House has relaunched its website. The new site, which was built in-house, features the publisher’s complete catalog along with completely redesigned book and author pages.

The site contains a “Content Warehouse” which is designed to populate the page with related content based on a site visitor’s actions. The site also features content designed to engage readers such as shareable reading challenges, book bingo, and behind-the-scenes posts about the company.

“Tailored book recommendations and author updates help new voices find their audience, and make it easy for readers to follow the authors they love,” Markus Dohle, CEO of Penguin Random House wrote in an email to employees about the new site. “Accessible on all devices, it will allow our readers access to information seamlessly on the go.  Watch this short videothat the team made to introduce the site.”

And over at Digital Book World

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