Tuesday, April 28, 2015

Wimpy Kid: Old School Gets 16-Country Launch In November

Publishers Lunch

The title and cover of Jeff Kinney's fall release DIARY OF A WIMPY KID: Old School was revealed at Symphony Space in New York Monday morning during a live webcast. The book goes on sale November 3 and follows Greg Heffley "as he goes on a weeklong field trip to a farm and deals with a generation gap between the kids and their chaperones."

Abrams is touting a global release strategy with this tenth title in the bestselling Wimpy Kid series. The new book will launch simultaneously in the US, UK, Canada, Germany, Australia, Turkey, Greece, Japan, Brazil, Spain, Romania, Portugal, Hungary, Sweden, Taiwan, Latvia, and Norway -- and Kinney will go on his first "world tour" to promote the new book. Abrams ceo Michael Jacobs says in the release announcement: "This unprecedented global release promises to be the biggest book and book event of the year, not just in North America but around the world."

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