YouTube Stars Shine in London, But Where Were the Publishers?

YouTube Stars Shine in London, But Where Were the Publishers? YouTube's Summer in the City festival in London attracted thousands of teenage fans to admire video stars with millions of followers — and publishers should take notice.

What Can Publishers Do to Improve Online Video Marketing? Very few authors and publishers have achieved the same level of popularity as the top YouTube vloggers. What more can be done to take advantage of the opportunity?

More News from PP: Will the Quebec Government Step In to Try To Save Small Bookstores? Hearings begin in Quebec to consider the regulation of book prices that would favor small bookstores. One economist argues that this will ultimately hurt the book industry. Morning TV Show "Today" Launches a New Book Club The Today Show's monthly book club gives publishers new hope for Oprah-like success and features interactive elements like Twitter chats.

From the Archives: Canadian YA Author Deborah Ellis on Telling Stories and Giving Back Canadian YA author Deborah Ellis writes books about young people who bravely confront dangerous situations and donates her royalties to help them.