I am excited to share with you the news that we have signed a definitive
agreement to acquire two businesses from Bowker. We will be acquiring the
Bowker Business Intelligence and Commerce Solutions products consisting of
PubTrack Higher Education, PubTrack Digital, PubTrack Christian, Books and
Consumer Surveys, the BML-branded custom research and related products, PubNet,
PubEasy and the PacStream re-seller partnership with B2Be in Australia.
Our services are truly complementary. Nielsen has a leading market
position in book commerce solutions in the UK; Bowker has a similar position in
North America. In the U.S., Nielsen has great coverage of print book sales;
Bowker has great coverage of eBook sales. Nielsen has a strong presence in
trade sales measurement; Bowker is strong in measuring educational book sales.
And while Nielsen is a leader in sales tracking, Bowker has a leading position
in consumer book purchasing analysis.
We are really looking forward to welcoming our new Bowker colleagues
into Nielsen. Our shared vision is to provide you with the measurement, tools,
insights and linked commerce solutions that exceed your current and future
expectations.
We will put together a team made of up new colleagues from the Bowker
businesses and existing Nielsen colleagues to consult with you, review, develop
and where appropriate integrate these complementary services to add value for
you. We will keep you informed of our progress and you can expect further
announcements over the next few months.
I hope you
agree with me that bringing together these two great sets of assets will help
drive efficiencies while also helping you chart the right course in this rapidly
evolving and changing book industry.
Your client service contacts will be in touch, but if
you have any questions in the meantime please do not hesitate to contact me
directly.
Many thanks for your continued support.
Yours sincerely,
Jonathan Nowell
President,
Nielsen Book
Nielsen
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