| | DBWThe success of low-priced indie best-sellers, continued discounting of big-publisher titles and experimentation have driven ebook best-seller prices to an all-time low.
As of this week, the average price of a best-selling ebook is just $6.33, down from $6.77 last week and a quarter lower than the previous low-point of $6.58.
Self-published best-sellers from Rachel van Dyken and a consortium of authors who have formed a publishing company called The Indie Six are priced at $0.99. Soho Press’s No. 1 best-seller from last week The Boy in the Suitcase is still on the list at No. 7 for $1.99.
Big publisher titles like Liane Moriarty’s The Husband’s Secret (Penguin Random House) have been discounted even from last week (just a dollar in that case).
And publishers like Penguin Random House are experimenting. In that publisher’s case, it’s with short, less expensive content like Lee Child’s High Heat: A Jack Reacher Short Story. Also, the first Red Hot Read from Harlequin and Cosmopolitan magazine has hit the virtual shelves: Afterburn by Sylvia Day for $3.03.
While it’s just two points in a sea of possible data, this could be the beginning of a new norm for ebook best-seller pricing.