Tuesday, February 14, 2012

Judging Books by Their Covers: U.S. Vs. U.K.

The Millions - By posted at 6:00 am on February 8, 2012
Like we did last year, we thought it might be fun to compare the U.S. and U.K. book cover  designs of this year’s Morning News Tournament of Books contenders
 Book cover design never seems to garner much discussion in the literary world, but, as readers, we are undoubtedly swayed by the little billboard that is the cover of every book we read. Even in the age of the Kindle, we are clicking through the images as we impulsively download this book or that one. I’ve always found it especially interesting that the U.K. and U.S. covers often differ from one another, suggesting that certain layouts and imagery will better appeal to readers on one side of the Atlantic rather than the other. These differences are especially striking when we look at the covers side by side. The American covers are on the left, and clicking through takes you to a page where you can get a larger image. Your equally inexpert analysis is encouraged in the comments.
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The American cover is especially striking, with the bird and skeleton looking like something out of an old illustrated encyclopedia. And the wide black band suggests something important is hidden within. The British version feels generic, with the beach-front watercolor looking like a perhaps slightly more menacing version of the art you’d have hanging in your room at a seaside motel.
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Maybe these big black bands are a trend in American book cover design, but I think it wins the day here as well, imparting plenty of mystery on the half-hidden, murky photograph that it partially obscures. The British cover is somewhat striking as well, and I do like the watery, bleeding text effect. And whoever thought that floating dandelion seeds could impart foreboding? Maybe this one’s a tie, actually.
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It’s always interesting when the two covers are riffs on the same motif. I like both, but I think I think the yellow on black of the British version grabs me more.
Fascinating - see the others and read the rest here.

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