Shelf AwarenessStanfords Bookshop, the map and travel bookstore in London's Covent Garden district, will run horse-drawn tours of the city every Tuesday and Thursday, the Bookseller reported.
In a vintage Victorian omnibus, customers will ride from Stanfords' flagship store on a tour of London's West End, with tours departing at 3 p.m., 4:30 p.m. and 6 p.m.
Landmarks en route include the Palace of Westminster, the Royal Opera House, Trafalgar Square and many others. Rides will cost £30 (about $47) for adults and £10 ($15.60) for children, and a family pass, costing £65 ($102) for two adults and two children, will also be available.
The bookstore, which dates back to 1853 and has stood in its current location since 1901, partnered with TW Carriages to create the Edward Stanford Omnibus Company to operate the tours.
"Our partnership with TW Carriages taps into our 163-year heritage by offering a tour of our great capital that looks, sounds, and, yes, at times even smells authentically Victorian--matching so much of the architecture of the West End," Tony Maher, Stanfords' managing director, told the Bookseller.
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