The incongruity was precisely the point. By hiring Mr. Park and later giving him his own imprint, called Little A, Amazon signaled that it was willing to take risks on works with more aesthetic than commercial value. Mr. Park brought a patina of prestige to the company’s fledgling publishing program, and he leaned on his literary credentials to attract authors to the new imprint. In the last three years, Mr. Park has published some 20 books and recently landed Amazon a major literary prize.
The incongruity was precisely the point. By hiring Mr. Park and later giving him his own imprint, called Little A, Amazon signaled that it was willing to take risks on works with more aesthetic than commercial value. Mr. Park brought a patina of prestige to the company’s fledgling publishing program, and he leaned on his literary credentials to attract authors to the new imprint. In the last three years, Mr. Park has published some 20 books and recently landed Amazon a major literary prize.
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