Do the biggest and brightest in bookselling know what you are buying this Christmas? We asked for predictions from Amazon, Foyles and Mr B’s, to name a few; see what they predicted and how sales are faring in the lead-up to the Christmas rush
The publishing industry is waiting with bated breath to find out which of the Autumn’s titles will top the sales charts for the year - and safeguard their flagging fortunes for another year. The busiest day of the year for publishing is Super Thursday, deemed to be the optimum day for new releases to hit shelves and maximise Christmas sales. It’s not a new phenomenon – in recent years, there has consistently been an observable spike in new ‘Christmas titles’ coming out on Thursdays in October – but 2014 was the first year the day was celebrated by bookshops. With good reason; over 315 new hardback titles came out on October 9 2014 in the UK, all earmarked for top spots in our Christmas stockings.
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