Selling books – the push of publicity and the power of the bestseller

From Booksellers NZ The Read:


How do publishers, publicists and booksellers treat international blockbusters in comparison to Kiwi bestsellers? It’s a fascinating issue and The Read went off on the quest for facts.

Catherine Raynes of Paper Plus, Awa Press’s publisher Mary Varnham, Penguin Random House Head of Publicity Yvonne Thynne and freelance publicist Sarah Thornton were all interviewed by Jillian Ewart for this feature.

When it comes to international hits and homegrown titles, the answer at Paper Plus is: there’s no difference.

Read on to learn what we found out.