Literary magazine Granta is undergoing a digital transformation that will see its online and mobile offering pulled closer together in the hope of attracting new readers.
The magazine, which is known for launching the careers of Salman Rushdie and Martin Amis, has overhauled its website to sport a more modern, modular design.
Similarly to other publisher sites, Granta has gone for a block-type format less reliant on countless sections to surface content to readers. The revamped look, complete with a feature that allows visitors to discover new content, aims to offer a less cluttered and seamless experience.
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The magazine, which is known for launching the careers of Salman Rushdie and Martin Amis, has overhauled its website to sport a more modern, modular design.
Similarly to other publisher sites, Granta has gone for a block-type format less reliant on countless sections to surface content to readers. The revamped look, complete with a feature that allows visitors to discover new content, aims to offer a less cluttered and seamless experience.
More
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