Publishers Lunch
The NYT has
more on the unauthorized biography BECOMING STEVE JOBS by Brent Schlender and Rick Tetzeli and how
Apple executives, including ceo Tim Cook, seem to be "throwing their
weight" behind the new book and taking shots at Walter Isaacson's 2011
(and authorized) bestselling Jobs biography. "It didn't capture the
person," Cook told Schlender and Tetzeli in the book. "The person I
read about there is somebody I would never have wanted to work with over all
this time." Public approval from the likes of Cook and other executives
was, apparently, a time-consuming process. "I think our patience and quiet
perseverance was what eventually won them over," Schlender told the paper.
Apple spokesman Steve Dowling explained: "We decided to participate in
Brent and Rick’s book because of Brent’s long relationship with Steve, which
gave him a unique perspective on Steve’s life. The book captures Steve better
than anything else we’ve seen, and we are happy we decided to
participate."
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