Sunday, August 18, 2013

Digital publishing will create more small publishers, more genre fiction

Seattle-based book publishing and marketing company Booktrope launched two years ago, and has published 144 books since then, including one that has sold nearly 100,000 copies. From left, Ken Shear, CEO/co-founder; Katherine Sears, chief marketing officer/co-founder; Andy Roberts, chief technology officer/co-founder, and Heather Ludviksson, chief operating officer/co-founder.

Booktrope photo
Seattle-based book publishing and marketing company Booktrope launched two years ago, and has published 144 books since then, including one that has sold nearly 100,000 copies. From left, Ken Shear, CEO/co-founder; Katherine Sears, chief marketing officer/co-founder; Andy Roberts, chief technology officer/co-founder, and Heather Ludviksson, chief operating officer/co-founder.


Staff Writer- Puget Sound Business Journal

Why are we marketing books like we market toothpaste?
That was the question that prompted Katherine Sears to start the small Seattle publishing company Booktrope.
“Display is how people still market books for the most part,” Sears said. “I buy every book on Amazon. (A book) is content, material, a website. It’s not a tube of toothpaste

Booktrope is one of what will likely be many new niche publishing companies launching as the digital publishing industry takes off. The Puget Sound Business Journal took an in-depth look into how Seattle drives innovation in digital publishing, in this week’s centerpiece story.
Years ago, when New York City controlled the majority of books that were published, small publishers struggled to get shelf space at huge bookstores like Borders.

But now Borders is gone, e-books represent 20 percent of all American book sales, and authors can sell thousands (and, in some cases, a million) copies of their books directly through Amazon.
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