Wednesday, December 21, 2011

Store Wars: Waterstone's and WH Smith

Each week we look at shops competing in the same sector. This week it's the battle of the book sellers as we rate Waterstone's and WH Smith

WH Smith and Waterstone's shop fronts
WH Smith and Waterstone's: both sell books and, increasingly, a whole lot more. Photographs: David Sillitoe/Graeme Robertson
Each week we are looking at two shops competing in the same sector and reviewing what they are offering customers: from how helpful the staff are, to the best bargains currently on offer.
Our review will be based on a visit to stores on the same high street or in the same shopping centre, so it will be just a snapshot of how the retailer is performing in a particular place.
I order to get a better idea of which retailers are delivering and which are falling short, we would like you to tell us about your experiences in your local branches of the same shops.
Some weeks, both stores we visit may do a good job, other weeks there will be one that stands out as being much better or worse. Your reviews will help us discover if this is a national trend or just a problem with the particular branch we visited.
This week, Waterstone's takes on WH Smith. Story at The Guardian.

No comments: