Stephen Page also says publishers must ‘understand mobile’ and put smartphone communication at the centre of thinking
The chief executive of publisher Faber & Faber has challenged the book publishing industry to respond to the rapid increase in smartphone use, particularly by young readers.
“Perhaps in the 21st century the zero-law of publishing will be understand mobile. Because without expert understanding of it, we may not be able to create the new audiences,” said Stephen Page, speaking at the FutureBook publishing industry conference in London.
“That’s true for booksellers, for publishers, for writers. We have to put mobile at the centre of our thinking,” he said, while suggesting that for book publishers, mobile’s key challenge is a marketing one.
“Yeah, I think e-reading might migrate to phones, but that’s not really the issue. This isn’t about formats, it’s about marketing,” he said.
More
“Perhaps in the 21st century the zero-law of publishing will be understand mobile. Because without expert understanding of it, we may not be able to create the new audiences,” said Stephen Page, speaking at the FutureBook publishing industry conference in London.
“That’s true for booksellers, for publishers, for writers. We have to put mobile at the centre of our thinking,” he said, while suggesting that for book publishers, mobile’s key challenge is a marketing one.
“Yeah, I think e-reading might migrate to phones, but that’s not really the issue. This isn’t about formats, it’s about marketing,” he said.
More
No comments:
Post a Comment