Thursday, December 10, 2015

Barnes & Noble Tries To Morph From Bookstore Chain To ‘Lifestyle Brand’


artsjournal:  


New CEO Ron Boire wants to turn around the company – reeling from both the relentless rise of Amazon and continuing losses on the Nook e-reader – by offering toys and games, electronics, and even LPs and turntables. “Everything we do around learning, personal growth and development fits our brand,” he said.


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