Wednesday, December 09, 2015

Amazon Bricks-und-Mortar Store in Germany?

Shelf Awareness

Amazon's bookstore in Seattle.
Amazon is "not ruling out" opening a bricks-and-mortar bookstore in Germany, Ralf Kleber, head of Amazon in Germany, told the Tagesspiegel in a short interview.
"Opening stores was always an option," Kleber told the paper. "Berlin would be a top candidate for an Amazon store. In no other German city have we invested in so many areas or are we so widely represented or do we have so much planned." Noting that Amazon sells many printed books online, he added, "People will always buy offline, too. The customer should have the choice."

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