Bo
Book Break presenter Alex
Heminsley
Inaugural guests Louise Johncox, Karen Swan & Naomi Wood at Book Break
studio
·
Book Break first broadcasts Friday 7 February on
YouTube
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Monthly book shows featuring author chat, book news,
competitions
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Hosted by Alex Heminsley
·
www.twitter.com/panmacmillan
#bookbreak
Pan Macmillan announced today the launch of Book
Break, the UK’s first publisher-produced global book show.
Book Break, which will be hosted by author and
journalist, Alex Heminsley, will be broadcast at lunchtime on the first
Friday of every month at 12.30pm GMT.
Ahead of the first broadcast, the Pan Macmillan
digital team will be building buzz for the show with a social media teaser
campaign blitz and a specially-created trailer going live today: http://www.youtube.com/user/panmacmillanbooks?feature=watch
The first of the half-hour programmes, which will be
recorded “as live”, will feature Pan Macmillan authors, Naomi Wood,
author of Mrs. Hemingway, a re-imagining of the lives of Ernest
Hemingway’s four wives, Karen Swan, author of the bestselling Christmas
at Claridges and forthcoming The Summer Without You, and Louise
Johncox, whose The Baker’s Daughter – Timeless Recipes from Four
Generations of Bakers will be published on 14 March.
The show will also include latest news from the book
world, a Pan Macmillan staff Top 10 and a VT of an interview with bestselling
crime fiction novelist, Peter James.
Future plans for the site include licensing content to
a range of partners, brands and other websites, creating additional content for
ebook bundles and using footage within the industry, at Book Fairs and for
foreign rights’ sales.
It will also provide opportunities to
build Pan Macmillan’s bestselling brands through mini-documentary video
releases.
Six months down the line, it’s planned to start
broadcasting the shows live, with viewers tweeting in their questions and
interacting with presenter, Alex Heminsley, and her guests.
Book Break has been produced in partnership with
broadcast consultancy, markettiers4dc.
Pan Macmillan’s Managing Director, Anthony Forbes
Watson, comments,
"Book Break is author promotion via direct reader
engagement, through the medium we know works best. This new web based TV show
will talk about books and authors in a way which is relevant to today's
consumer, starting with the author and their experiences, and will provide a
dynamic and innovative realisation of how life can be best served up in a good
read. We are delighted that Alex Heminsley will be fronting the show and look
forward to the direct interactions with readers which will set this show
apart."
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