Shelf Awareness
Last week, B&N cut the price of the Simple Touch to £29 (about US$44.50) from £79 ($121). Good e-Reader added: "Not only has the discounted Simple Touch seen success with the price drop, but the brand name is at record levels of visibly. This is primarily attributed to the sponsorship of the London Evening Standard's Get London Reading campaign, and B&N also donated 1,000 e-readers to the national literacy charity Beanstalk."
No comments:
Post a Comment