Several U.K. booksellers are experimenting with titles that include exclusive extra material that in one case is intended to be enough to persuade the author's fans "to shun Amazon and other web retailers in favour of a trip to the High Street," the Independent wrote.
That book is Peaches for Monsieur le Curé by Joanne Harris, a followup to Chocolat, which Waterstones is selling with an extra chapter that can be considered either the epilogue or as "the prologue to an as-yet-unwritten story," Harris said. Waterstones is the only retailer selling the extended version of the book.Among other examples, Foyles recently sold copies of Trains and Lovers by Alexander McCall Smith with "a small booklet containing an extra short story by the author."
Bookseller features editor Tom Tivnan told the Independent that because readers discover more books in bookstores and libraries than online, "authors and publishers really want to keep bookshops and libraries open," and thus are amenable to such promotions.
Shelf Awareness
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