A publishing
digital first for the most anticipated book event of the year
The UK cover reveal of the hugely anticipated new Stephen King
novel, DOCTOR SLEEP, which publishes on 24 September 2013, is happening today, Thursday
21st March. Fans will rejoice in King's return to the
characters and territory of his iconic bestseller THE SHINING and new readers
will discover a totally thrilling stand-alone novel.
Hodder & Stoughton publishers have worked with Think Jam - the
award-winning digital marketing agency - to devise a cover reveal that places
Stephen King’s loyal fanbase at the heart of social media activity.
An animated version of the cover, featuring interactive hotspots
which link to exclusive content, social channels and pre-order is hosted on
facebook.com/StephenKingBooks and on the DOCTOR SLEEP website: www.doctorsleepbook.co.uk.
The animated, interactive cover uses ThingLink technology and can
also be embedded across sites, blogs and social channels. It means that anyone
with a website, blog, Twitter profile or Facebook page can embed the interactive
image wherever they want. Managed centrally by Think Jam, the platform will
automatically update across all sites as new content from Hodder becomes
available.
Upon launch,
fans will be able to experience the cover animation, watch a video of the
author reading an extract from DOCTOR SLEEP and enter a competition to be the
first UK fan to read the novel!
The platform launched this morning with media partner The Telegraph. After the launch it will
then be seeded across Stephen King’s own online estate, before distributing
wider.
This cover reveal launches a six month social media and online
campaign in the lead up to publication, focusing on key spikes of activity
including a summer reading drive around THE SHINING and partnerships with third
parties.
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