US Bookseller Experiments With Online Handselling, Subscription Model

PublishingPerspectives A new online service R.J. Julia Booksellers — "Just the Right Book" — promises to match readers with their ideal books and keep them coming back for more. 
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DISCUSSION:
SURVEY: How Often Are Booksellers Right in Their Picks for You?
Since handselling is often the reason that independent booksellers tout their service level over that of a "browse and buy big box store," how often are booksellers right in their selections for you?