UK Startup Boxfiction Extends the Life of TV Characters in E-books

Publishing Perspectives If the novel is like a feature film, what’s the written equivalent of the TV series? Boxfiction is taking its cue from the success of long-running TV dramas and trying to replicate that episodic approach in e-book form. 
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DISCUSSION:
Is 2012 Going to Be 'The Year of the Short Story?'
2011 has been rife with startups, announcements and other endeavors focused on publishing short form literature. The promise these companies are making is that they will be able to deliver a reading experience that fits into the busy, saturated lives of the digitally distracted.