This is a very large hardback book running to 630 pages which I am going to dip into over the next few weeks reading a chapter at a time rather than attempting to read it in one go. It is certainly attracting huge media attention worldwide. Here is publisher Little Brown's excellent press release that came with the book and which I reproduce here for your interest.I think it is a fine example of a well-crafted press release. See what you think.
Steve Jobs: The Exclusive Biography by Walter Isaacson is published by Little, Brown worldwide on Tuesday, October 25, NZ$59.99 RRP
From Walter Isaacson, the bestselling author of biographies of such geniuses as Benjamin Franklin and Albert Einstein, comes his landmark biography of Apple’s Steve Jobs. In Steve Jobs, Isaacson provides an extraordinary account of Jobs’ professional and personal life.
Drawn from more than forty exclusive interviews that Isaacson conducted with Jobs over the course of two years—as well as with family members, colleagues, rivals, friends, and adversaries—Steve Jobs is the definitive portrait of our era’s most creative and innovative business leader. Isaacson’s book spans Jobs’ entire life, the private and the public, covering exclusive details on his childhood, early influences of Buddhism, tales from inside his design studio, vision at Pixar, and innovative spirit at Apple.
Born in 1955 and a product of the late ‘60s San Francisco Bay-area, where flower power and computer processing intersected, young Jobs embraced a variety of experiences and contradictions: LSD, veganism, and meditation along with fascination for electronics and technology. He co-founded Apple as a 21-year-old in his parents’ garage, brought it to huge success, was ousted in 1985, and eventually returned in 1997. The one constant throughout his life was the drive to explore the intersection of art and technology. His artistic genius, volatile temperament and passionate vision led to the creation of revolutionary products that have changed the world. He played by his own set of rules in all facets of life.
Isaacson writes, “This book is about the roller coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. You might even add a seventh: retail stores, which Jobs did not quite revolutionise, but he did reimagine. Plus, he opened the way for a new market for digital content based on apps rather than just websites”.
This book tells the greatest business story of our time. When Jobs took over Apple for the second time in 1997, the company was seven weeks from bankruptcy, and he made it the most valuable company on earth. He not only produced transforming products but also “a lasting company, endowed with his DNA and filled with creative designers and daredevil engineers who could carry forward his vision”.
The genesis of this book, Isaacson has noted, came seven years ago: “In the early summer of 2004, I got a phone call from him. He had been scattershot friendly to me over the years, with occasional bursts of intensity, especially when he was launching a new product that he wanted on the cover of Time or
featured on CNN, places where I’d worked.… It turned out that he wanted me to write a biography of him. I had recently published one on Benjamin Franklin and was writing one about Albert Einstein, and my initial reaction was to wonder, half-jokingly, whether he saw himself as the natural successor in that sequence. Because I assumed that he was still in the middle of an oscillating career that had many more ups and downs left, I demurred. Not now, I said. Maybe in a decade or two, when you retire.”
“But I later realised that he had called me just before he was going to be operated on for cancer for the first time. As I watched him battle that disease, with an awesome intensity combined with an astonishing emotional romanticism, I came to find him deeply compelling, and I realised how deeply his personality was ingrained in the products he created. His passions, perfectionism, demons, desires, artistry, devilry, and obsession for control were integrally connected to his approach to business, so I decided to try to write his tale as a case study of creativity” (Time magazine).
Isaacson adds, “As it turned out, Jobs was right. He is a fitting successor to Franklin and Einstein. Each of them had an intuitive genius, a creative imagination, an ability to think differently, and the type of magical mind that it takes to be an innovator. They weren’t merely smart, they were imaginative and creative. That’s what it will take to succeed in the 21st century.”
Although Jobs co-operated with this book, he asked for no control over what was written. He put nothing off-limits and encouraged the people he knew to speak honestly. Isaacson captures his passions, perfectionism, demons, desires, artistry, devilry, and obsession to tell the most compelling story of the greatest business executive of our time.
Walter Isaacson, the CEO of the Aspen Institute, has been chairman of CNN and the managing editor of Time magazine. He is the author of Einstein: His Life and Universe, Benjamin Franklin: An American Life and Kissinger: A Biography and the co-author of The Wise Men: Six Friends and the World They Made. He lives in Washington, DC, with his wife and daughter.
Steve Jobs: The Exclusive Biography by Walter Isaacson- Little, Brown - $59.99 RRP
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