The Bookseller - 04.07.11 | Graeme Neill
The publisher said it wanted to maintain "continuity for the business, its staff and customers" and the sites will be run as standalone businesses. Pearson has signed a deal with Kobo to provide e-books for the site.
Pearson Australia Group c.e.o. Dionne Higgins said: "REDgroup online has always enjoyed a strong market share, and an incredibly loyal customer base and we see this acquisition as an opportunity to further build this business. The team are committed to providing customers with a great online shopping experience."
REDgroup went into administration in February and has embarked on a series of store closures since then.
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