Back on one of their regular visits to catch up with their NZ family Jules tells me that Auckland Insider "started life as a (for us) reasonably conventional app: museums, attractions, restaurants, hotels and that. Then we spent a morning with Tourism Auckland and discovered they'd already created an app that had all that and more. And was free.
Hard to compete against free. But that freed us to do what we really wanted — to produce a personal, quirky, opinionated, funny app that looked at New Zealand through the prism of Auckland.
In New Zealand, we have inside/outside eyes. We're not native so we see things fresh, but we've lived there long enough to understand the familiar. That split vision is what the app is about. It even has a Kiwi Quiz that should be an amusing challenge for native and visitor, alike".
Check it out. I'm impressed. It will be a great tool for all our RWC 2011 visitors too.
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