Tuesday, December 19, 2006


Booksellers use a wide varietry of means in an attempt to get us to buy books from them. At this time of the year in particular we seem to receive many well-designed colour brochures in the mail, enclosed with magazines and as junk mail in the letter box.

Of the "hard-copy" brochures received from a number of booksellers around the country this year I am going to give the Beattie's Book Blog Award for best brochure received in the mail to The Womens Bookshop.
The great advantage this award-winning independent bookstore in Ponsonby has is that they cover the field by also having an excellent website.

Surely the day is fast approaching when every bookstore will have a website? I believe that within a year or two those that don't have a website will not survive.

But there are many other marketing means employed and another most impressive effort I have seen recently comes from COOK THE BOOKS, the specialist cookbook store in Auckland's Mt.Eden.They send out a regular newsletter by e-mail and here for your interest is their December issue:

Welcome to the latest and last edition of What’s Cooking for 2006. We hope you have enjoyed receiving and reading the newsletter throughout the year and trust it keeps you informed of new books, events at the store and other bits of culinary news. In this edition we have details of still MORE new releases you will love and we look forward to seeing you over the next few weeks with your Christmas shopping list!

On the Shelves…..

Bather’s Pavilion Menus and Recipes – Serge Danserau - $80.00

Serge Dansereau and the Bathers' team are back with a must-have cookbook featuring 180 new and classic recipes. The book also features lifestyle menus including - a charming beach picnic; a chic dinner for family and friends; and an elegant menu for a small function.

Breakfast Lunch Tea – Rose Carrarini - $60.00

The Rose Bakery is a small Anglo-French restaurant, shop and bakery, tucked away in a street near the Gare du Nord in Paris. This book introduces this hidden gem and the philosophy and style of its creator Rose Carrarini with over 100 of Rose’s most popular recipes and more than 100 specially commissioned photographs.

Gennaro’s Italian Year – Gennaro Contaldo - $80.00

A celebration of Italian life as much as Italian food, Gennaro's Italian Year gives us a way into Italian food, lifestyle and culture, and includes recipes for every month of the year, from summer favourites to Christmas essentials, with more than 120 recipes.

The Joy of Eating – Joy Foulston (Editor) – $55.00

Food is a constant in our lives, and it has always been a basic ingredient of women's writing - in household books, cookbooks, diaries, letters and fiction and this is the first anthology to concentrate on international food writing by women.

In A Pickle – Jill Brewis - $29.95

Using fresh seasonal produce spice up your pantry andrefrigerator with 21st century classics such as preserved lemons, mango salsa, green bean pickle and fruity as well as savoury jams.

Savour – Alessandra Zecchini - $35.00

Drawing on her Italian background, Alessandra's produces meltingly gorgeous recipes for pizzas. breads, pastry treats & a selection of savoury egg dishes. The recipes are not just mouth-watering, they're designed for the health-concious too.

Tana Ramsay’s Family Meals – Tana Ramsay - $50.00

Tana, wife of celebrity chef Gordon Ramsay and hands-on mother, has written a cookbook every family will swear by - but not in the traditional Gordon way. Tana shows time-pressed parents how easy it is to cook healthy meals that all the family will enjoy - no matter what age or how demanding they may be with over 100 recipes.
River Café Pocket Book Collection – Rose Gray and Ruth Rogers - $35.00 each

This series of four books is an essential addition to every kitchen - a definitive collection of pasta, fish & shellfish, vegetables & salads and desserts. Each book brings together a unique range of dishes from the River Cafe, in a handy paperback format.

Gifts Galore…..

An amazing range of stunning cookbooks awaits your selection, but if you would like something a little bit different you can choose from this fantastic range of gift ideas -Bach Visitors Book by photographer Stephen Robinson, also features recipes from The Bach, Taupo; Bennetts of Mangawhia Chocolates and Truffles;

Cooksmart / Booksmart series with recipe subjects Tapas, Smoothies, Vegetarian, Pasta, Chicken and more; Village Press Olive Oils and Tapenades;

Zarbo Diary 2007 by Mark McDonough featuring 26 recipes to mark the changing seasons; Peter Gordon’s Condiments - Relishes, Chutneys and Dressings;

Beer, Wine and Barbecue Gift Boxes that also include a book in each pack; 2007 Calendars – A good range of food themed calendars such as ‘Markets of the World’, ‘Grill It’, ‘Food of Italy’ and 'Kitchen Garden' to mention a few; Putamayo CD’s including titles such as French Café, Music from the Wine Lands, World Lounge and new releases 'One World Many Cultures' and 'Radio Latino'; Cake Tins from Roger Le Borde – small to large in a variety of designs.

Don’t forget we offer complimentary gift wrapping and also have Gift Vouchers if you would like to let the recipient choose from the wonderful range of books.


Cherry Preserves- 500 g white sugar; 2 cups water; 500g red or black cherries.

Heat 225g (1 cup) of sugar with water & boil for 5 minutes. Add cherries & cook for 15-20 minutes until tender. Add remaining sugar & cook rapidly until it begins to thicken. Skim if necessary. Pour into hot sterilised jars & seal. Makes about 1 litre.

From - In A Pickle - Jill Brewis - Penguin Books

Authors comment - The cherries are a perfect Christmas idea - to give away in fancy bottles or to eat them all yourself.

Christmas and New Year Opening Hours …..

Pre Christmas, from week commencing Monday 11th December we will be open 9am to 6.30pm each week-day evening and until 5.30pm Saturdays and Sundays, up to Saturday 23rd December. Sunday 24th December open to 2pm.

Post Christmas, closed from Monday 25th December to Tuesday 2nd January. Re-open Wednesday 3rd January with opening hours during January 11am to 4.00pm

Season's Greetings …..

May we take this opportunity to thank you sincerely for your loyalty, custom and patronage throughout the year and wish you and your family a very happy Christmas and New Year. Have a relaxing, food and wine-filled holiday, we look forward to seeing you in the new year.

Happy Reading, Happy Cooking, Happy Christmas, Happy New Year!
Adele & Jonathan

The Cookbook Store
Open 7 Days
405 Mt Eden Road, Auckland
Ph:(09) 638 4628
Fax:(09) 638 4627
Web-site: www.cookthebooks.co.nz

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