By HILLEL ITALIE - Jul. 1, 2016 - AP
NEW YORK (AP) — Harlequin, the publisher synonymous with romance novels, is anxious to show off its literary side. The publisher told The Associated Press on Friday that it is launching an imprint called Park Row Books, dedicated to "thought-provoking and voice-driven novels" that have "mainstream appeal." The first books are scheduled for the summer of 2017. Harlequin has previously issued more literary works through its MIRA imprint, notably Jason Mott's "The Returned," but sees Park Row as a more effective showcase.
"We've been growing that part of our business for a very long time," says Erika Imranyi, Park Row's executive editor. "It's a small piece of what we do, but a really important piece."
Park Row is named for the street in downtown Manhattan where Harlequin's New York office was once located. Harlequin, where imprints range from mystery stories to Christian themes, was purchased by Rupert Murdoch's News Corp. in 2014 and now is part of HarperCollins Publishers
NEW YORK (AP) — Harlequin, the publisher synonymous with romance novels, is anxious to show off its literary side. The publisher told The Associated Press on Friday that it is launching an imprint called Park Row Books, dedicated to "thought-provoking and voice-driven novels" that have "mainstream appeal." The first books are scheduled for the summer of 2017. Harlequin has previously issued more literary works through its MIRA imprint, notably Jason Mott's "The Returned," but sees Park Row as a more effective showcase.
"We've been growing that part of our business for a very long time," says Erika Imranyi, Park Row's executive editor. "It's a small piece of what we do, but a really important piece."
Park Row is named for the street in downtown Manhattan where Harlequin's New York office was once located. Harlequin, where imprints range from mystery stories to Christian themes, was purchased by Rupert Murdoch's News Corp. in 2014 and now is part of HarperCollins Publishers
"We've been growing that part of our business for a very long time," says Erika Imranyi, Park Row's executive editor. "It's a small piece of what we do, but a really important piece."
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