One In Five Books Sold In China Are From International Authors

Posted at 8:20AM Friday 13 May 2016

"For many, China is a black box," said Ruediger Wischenbart, director of international affairs for BookExpo America, as part of his introduction to China By the Numbers, a panel discussion which sought to deliver straightforward data to those interested in the Chinese market.
OpenBook is China's equivalent of Nielsen, in that it tracks sales in the retail book market. Jiang Yangping, General Manager of OpenBook, noted that China's book market was valued at 62.4 billion yuan ($9.6 billion), with growth up 12.8% from 2014, when sales were 55.3 billion yuan ($8.5 billion). There are 1.68 million titles currently available in the market.


PW