PublishersLunch
The most talked-about story for much of
Monday afternoon was a report from NextGov on a pending no-bid State Department
contract for Amazon to fill "an immediate need for approximately 2,500
ereaders and 50 titles of content" with Kindle Touch 3G units to be
"used as a classroom tool for English language programs
globally." State's acquisition managers claimed they had
"identified the Amazon Kindle as the only e-Reader on the market that meets
the Government’s needs, and Amazon as the only company possessing the essential
capabilities required by the Government."
Under scrutiny the story changed several
times (as evident by paidContent's
report, rewritten to reflect the day's updates), and as it stands now the
official line is that the State Department is "considering" awarding Amazon
a contract
that "could include as many as 35,000 Kindle e-Readers over a 5-year, $16.5
million" agreement.
Initial reports gave the impression that
State would spend $6,600 per Kindle for 2,500 units. With fuller explanation,
the math makes more sense, once some assumptions are factored in. A revised
NextGov storycites a previous contract involving Amazon Kindles as costing
$163 per device--State insists they have negotiated a bulk discount on the
units. If the government acquires the the maximum number of Kindles (35,000),
pre-loaded with 50 titles on each units, that works out to $5.7 million for the
devices and roughly $6 for each ebook, with some additional security and CMS features.
It is interesting that both Amazon and the State Department felt the need
to issue multiple clarifications, and we suspect the story is still developing.
(The no-bid document also indicates that "prior to making contract award
under this acquisition, the Contracting Officer shall evaluate the sole source
proposal received...and make a fair and reasonable price determination."
Though we have not seen it reported
elsewhere yet, the document for "justification and approval" of the
no-bid contract indicates that State requires that "the device must
include a front light feature"--which implies that Amazon has already
confirmed to the government, and State will purchase, a new model not yet on
the market that will mimic Nook's recently-introduced "Glow Light"
feature.
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