Grappling with the question of what Book Expo America is for in an era of virtual, long-distance bookselling, the annual publishing convention’s organizers dipped their toe into consumer waters for the first time this year, dispensing 1,000 tickets to “Power Readers” via bookstores and libraries across the country. The theory was that these influencers would grab early galleys, meet editors, line up for signings, and go home to virally spread word about the year’s hottest titles, thus transforming the trade show into a Comic-Con for book lovers.
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