13.06.12 | Charlotte Williams - The Bookseller

Bloomsbury has launched a new imprint, Rouleur Books, in partnership with specialist cycling magazine and book publisher, Rouleur.

Rouleur Books will be produced and designed by Rouleur founder Guy Andrews and his team, with Bloomsbury providing the sales and marketing. The imprint will publish approximately six titles a year. The first titles, Coppi by Herbie Sykes, a "lavish hardback" examining the life of Fausto Coppi, who won the Tour de France in 1949 and 1952, and an updated edition of photography book Le Metier: The Seasons of a Professional Cyclist by Michael Barry, will be published in November 2012.
Bloomsbury head of sport and fitness publishing Charlotte Croft said: "Rouleur represents the best in cycling publishing—and we are proud to be working in partnership with such a highly distinguished and respected brand to ensure these books reach the widest possible audience.
"Stunning photography and gripping accounts mark Rouleur books out from the pack, and they have long been much admired and sought-after purchases for competitive athletes, keen amateur cyclists and armchair observers alike, making Rouleur books a must-have for any cycling fan."