Dissatisfied with the working title of his authorized biography of Apple CEO Steve Jobs, author Walter Isaacson has decided to follow the design philosophy of his subject and go with a "simpler and more elegant" title.
The original title, "iSteve: The Book of Jobs," was apparently chosen by publisher Simon & Schuster's publicity department and never sat well with the author, Fortune reports.
After Isaacson's wife and daughter opposed the title for being "too cutesy," the former Time Magazine executive convinced his publisher "to go with something simpler and more elegant: "Steve Jobs" by Walter Isaacson," the report noted.
The biography, which will be the first to receive Jobs' blessing, is scheduled to arrive in early 2012. Interest in the book appears to be strong, as online retailer Amazon's initial preorder offer briefly carried the title into the top 50 of its bestseller list.
More at AppleInsider
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