A new company recently emerged on the publishing scene, offering writers the chance to buy and sell book endorsements. Aimed at self-published authors, Blurbings LLC traffics in “blurbs,” the often hyperbolic declamations on book covers alerting readers that they’re holding the greatest single work of literature since the Bible — or perhaps since “The Da Vinci Code.”
At least one writer was so affronted by the idea of blurbs for cash that he complained to the Authors Guild. But the more jaundiced might say that asking one unknown writer to endorse another unknown writer hardly helps to make one of those writers known. Besides, some might argue, what the company appears to have done is simply put a price — starting at $19.95 for 10 blurbs — on the logrolling and back-scratching that have long marked the process by which mainstream publishers or agents ask authors to blurb a book.