Tuesday, April 08, 2014

The London Book Fair: Where Word-of-Mouth Reigns


Prior to the opening of the London Book Fair, Ed Nawotka wonders why in the digital age such events still exist? The answer is easy: word-of-mouth.
Several African publishers are looking to plug a gap in the much-in-demand market for chick lit among African readers.
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Join us on April 24 in NYC for a half-day conference on "Monetizing the Backlist" with speakers from leading publishers and tech experts on how to increase revenue from your existing titles and content.
From the Archives:
At the New York Times’ Drafts blog, comedian Steve Macone offered a helpful, humorous glossary of terms for the modern book business.

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