In a digital age, publishers find innovative ways to bring readers books they'll 'fall in love with'
Penguin has sold more than 10,000 tickets for a reading tour by Caitlin Moran
Authors on rock star-style tours, animations of famous fictional characters, merchandise based on children's stories – all these are now in the armoury of Britain's biggest publisher as it fights back against the decline of the high-street bookseller.
Penguin Random House UK has sold more than 10,000 tickets for a gig-style reading tour by the writer Caitlin Moran, and has sold a cartoon version of Peter Rabbit to 15 countries, with potentially lucrative tie-ins with toymakers and chocolatiers, as one of the most venerable names in publishing moves into territory which was once the preserve of film companies.
Tom Weldon,UK chief executive of Penguin Random House, said that, as traditional ways of reaching book-buyers disappear, the company is looking to build a closer relationship with readers, to tell them about "books they might fall in love with".
"It is a sad fact of life that there are fewer physical bookshops than there were. And traditional media is declining – including, sadly, newspaper books pages," said Weldon.
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Penguin Random House UK has sold more than 10,000 tickets for a gig-style reading tour by the writer Caitlin Moran, and has sold a cartoon version of Peter Rabbit to 15 countries, with potentially lucrative tie-ins with toymakers and chocolatiers, as one of the most venerable names in publishing moves into territory which was once the preserve of film companies.
Tom Weldon,UK chief executive of Penguin Random House, said that, as traditional ways of reaching book-buyers disappear, the company is looking to build a closer relationship with readers, to tell them about "books they might fall in love with".
"It is a sad fact of life that there are fewer physical bookshops than there were. And traditional media is declining – including, sadly, newspaper books pages," said Weldon.
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